Shayla Cowan Knows How To Land The Plane

In this episode of If You Knew Better , Amber Grimes sits down with award-winning producer and Collective Edge President Shayla Cowan for an insightful conversation about leadership, career evolution, and building a lasting legacy in entertainment. At (00:30), Shayla is introduced, followed by a look at how she and Amber first connected at (01:12).

By 04:15, Shayla shares why she made the move from Los Angeles to New York, and at 06:18, she reflects on her 15-year journey in the industry. At (09:02), she breaks down her rise from executive assistant to manager, including a memorable “sunglasses interview” story at (14:03) that highlights her boldness and work ethic (17:00).

The conversation continues with insights on leading as the boss (21:11), balancing comfort and creativity (23:48), and planning major career moves (25:33), all while navigating imposter syndrome (28:16). The episode also dives into the leadership skills that define successful executives, including setting boundaries and leading with empathy.

Shayla shares how she manages stress through baking (30:10), self-talk and music (30:34), and offers strategies for handling difficult people (31:36), including her “24-hour rule” (34:50) and approach to disarming tense situations (36:57). She recounts powerful industry moments like the Pulled Up Agency story (38:47), explores the balance between ego and leadership (43:42), and walks through a high-pressure concert contract crunch (46:58).

The conversation wraps with lessons on maintaining boundaries and off-hours (49:05), leaving your light on for opportunity (50:55), and putting actionable steps together (52:24), before closing with key takeaways and gratitude at (54:27). Through candid storytelling and practical advice, Shayla offers invaluable lessons on executive leadership, personal growth, resilience, and building influence without sacrificing authenticity.

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