
The Black Effect Podcast Network and iHeartPodcasts·328 episodes·Weekly
Black Tech Green Money presents the stories of successful Black entrepreneurs and technologists, as well as actionable advice and wealth-building strategies from a Black perspective. Hosted by Will Lucas (@willlucas), an entrepreneur, content creator, and Brand Manager at AfroTech, the world's largest Black tech digital platform and conference, Black Tech Green Money is THE podcast for Black entrepreneurs and moguls in the making.
Latest Episode

April 21, 2026 · 36m
Will Lucas is the Brand Manager for AfroTech, and the Host and Producer of Black Tech Green Money podcast. Follow Will Lucas on Instagram: @willlucas Follow Black Tech Green Money: @blacktechgreenmoney, @btgmpodcast Learn more at Learn more about your ad-choices at See for privacy information.
More Episodes

Apr 14 · 41m
Will Lucas is the Brand Manager for AfroTech, and the Host and Producer of Black Tech Green Money podcast. Follow Will Lucas on Instagram: @willlucas Follow Black Tech Green Money: @blacktechgreenmoney, @btgmpodcast Learn more at AfroTech.com Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

Apr 7 · 30m
Will Lucas is the Brand Manager for AfroTech, and the Host and Producer of Black Tech Green Money podcast. In this episode, he discusses generational wealth-building and mindset shifts for April Financial Literacy Month. Follow Will Lucas on Instagram: @willlucas Follow Black Tech Green Money: @blacktechgreenmoney, @btgmpodcast Learn more at AfroTech.com Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

Mar 31 · 38m
RAUD is a Twitch streamer with more than 2 million followers across channels, and more than 430k on Twitch. Follow Will Lucas on Instagram: @willlucas Follow Black Tech Green Money: @blacktechgreenmoney, @btgmpodcast Learn more at AfroTech.com Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

Mar 24 · 35m
Anthony O'Neal is #1 national bestselling author who has helped over 250,000 people set out on a path towards a debt-free life with his chart-topping book Debt-Free Degree. He’s reached over 15 million people in 15 different countries through his podcast “The Table” where he always keeps it real, relevant, and relatable. Follow Will Lucas on Instagram: @willlucas Follow Black Tech Green Money: @blacktechgreenmoney, @btgmpodcast Learn more at AfroTech.com Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

Mar 17 · 40m
Charles Hudson is the Managing Partner and Founder of Precursor Ventures, an early-stage venture capital firm focused on investing in the first institutional round of investment for the most promising software and hardware companies. Follow Will Lucas on Instagram: @willlucas Follow Black Tech Green Money: @blacktechgreenmoney, @btgmpodcast Learn more at AfroTech.com Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

Mar 10 · 47m
Will Lucas hosts Cliff Worley, an AI expert, to explore the realities, opportunities, and challenges of AI in business and daily life. They discuss how to effectively leverage AI tools, the evolution of AI models, and practical tips for entrepreneurs and professionals. Follow Will Lucas on Instagram: @willlucas Follow Black Tech Green Money: @blacktechgreenmoney, @btgmpodcast Learn more at AfroTech.com Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

Mar 4 · 32m
Jordyn Weaver is the founder of Forefront, an Atlanta-based start-up, that’s on a mission to bring Black brands to the Forefront by connecting them with influencers who promote their products to millions on social media. She’s also a 2024 Black Ambition HBCU Grand Prize winner. Follow Will Lucas on Instagram: @willlucas Follow Black Tech Green Money: @blacktechgreenmoney, @btgmpodcast Learn more at AfroTech.com Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

Feb 24 · 37m
James Norman is Managing Partner and Sean Green is General Partner of Black Ops VC. Will Lucas on SocialsInstagram: @willlucasTikTok: @willlucasceoFacebook: /wlucasii Black Tech Green MoneyInstagram: @blacktechgreenmoneyFacebook: /BlackTechGreenMoney Learn more at AfroTech.comLearn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

Feb 17 · 32m
In this episode, Will Lucas discusses the importance of shifting from a service-oriented mindset to a platform-oriented approach in business. He emphasizes that building a platform allows for greater leverage, scalability, and the ability to create demand rather than just fulfilling it. Through personal anecdotes and examples, he illustrates how entrepreneurs can transform their businesses by thinking bigger and creating ecosystems that benefit not only themselves but also their communities. The conversation covers practical steps for building platforms, the rise of freelancers, and the types of platforms that can be developed to achieve success. Takeaways If you are building a service, you're probably thinking too small. Service thinking is labor-centered; platform thinking is leverage-centered. Platform thinking separates your income from your hours. The power lies in controlling demand, not just talent. Building a container allows for multiple opportunities to flourish. Ecosystems compound and grow larger over time. Freelancers are on the rise, creating a need for platforms to organize them. You can build various types of platforms, including marketplaces and communities. Positioning is more important than having a large budget to start. Your small business doesn't have to stay small; it can evolve into a platform. Will Lucas on SocialsInstagram: @willlucasTikTok: @willlucasceoFacebook: /wlucasii Black Tech Green MoneyInstagram: @blacktechgreenmoneyFacebook: /BlackTechGreenMoney Learn more at AfroTech.comLearn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.