Black to Business

Aug 13 · 24m

Someone can know about your business for months and never buy. They may follow you, know exactly what you offer, and even have you in mind for the future. Then something changes. A new opportunity comes up. A problem becomes harder to ignore. Something they've been putting off suddenly moves to the top of the list. Now, the business they've known about all along is exactly what they need. Understanding what happens right before someone needs your business can tell you a lot about how your customers actually make decisions. This episode explores how to identify your customer's "why now," recognize the situations that make your business more relevant to them, and use that information to make smarter decisions about your marketing, partnerships, and referral relationships. DURING THIS EPISODE YOU'LL LEARN: Why someone can know about your business long before they're ready to buy How to identify what tends to change right before a customer reaches out One simple question that can help you uncover your customer's "why now" How to identify people and businesses that may encounter your customers right before they need you How to show up around the times your customers are more likely to need what you offer Thank you so much for listening! If you liked this episode, please subscribe to "The Black to Business Podcast" and rate and review on Apple Podcasts:   Don't miss out on the resources mentioned in this episode by checking out the show notes at blacktobusiness.com/317   Thank you so much for listening! Please support us by simply rating and reviewing our podcast!   Connect with us on Instagram:  https://www.instagram.com/blacktobusiness/    Don't miss an update! Sign up for our weekly newsletter: https://blacktobusiness.com/mailinglist  

Aug 6 · 19m

Building a better business doesn't always mean creating something new. Sometimes it means making it easier for people to work with you. Every customer already has a way of solving the problem you're trying to solve. It may not be perfect, but it's familiar. Understanding what they're already doing can completely change the way you think about your products, services, and customer experience. This episode explores why people don't always switch to the "better" option, how existing habits influence buying decisions, and what business owners can do to create solutions that fit naturally into their customers' everyday lives. DURING THIS EPISODE, YOU'LL LEARN: Why your biggest competition may not be another business How customer habits influence whether people adopt your product or service Simple ways to build around the tools and routines your customers already use Why removing unnecessary steps can create a better customer experience One question to ask before introducing a new process, platform, or feature Thank you so much for listening! If you liked this episode, please subscribe to "The Black to Business Podcast" and rate and review on Apple Podcasts:   Don't miss out on the resources mentioned in this episode by checking out the show notes at blacktobusiness.com/316   Thank you so much for listening! Please support us by simply rating and reviewing our podcast!   Connect with us on Instagram:  https://www.instagram.com/blacktobusiness/    Don't miss an update! Sign up for our weekly newsletter: https://blacktobusiness.com/mailinglist  

Jul 30 · 14m

What if the value of your business isn't found in the service you provide, but in what your customers no longer have to worry about because of it? Most business owners describe their business by what they do. Customers, however, are usually thinking about something entirely different. They care about the problem being solved, the stress being removed, or the time they're getting back. This episode explores how shifting your perspective can help you better understand your value, communicate your offer more effectively, and connect with the people you serve. IN THIS EPISODE, YOU'LL LEARN: Why every successful business solves more than the obvious problem How to identify what your customers are really paying for The difference between describing your service and explaining its value Why customer feedback can reveal what customers value most A simple exercise to help you better understand and communicate your business's impact   Thank you so much for listening! If you liked this episode, please subscribe to "The Black to Business Podcast" and rate and review on Apple Podcasts:   Don't miss out on the resources mentioned in this episode by checking out the show notes at blacktobusiness.com/315   Thank you so much for listening! Please support us by simply rating and reviewing our podcast!   Connect with us on Instagram:  https://www.instagram.com/blacktobusiness/    Don't miss an update! Sign up for our weekly newsletter: https://blacktobusiness.com/mailinglist  

Jul 23 · 21m

You did the work to get somebody interested in your business. They're ready to move forward, they want what you offer, and then...the process starts dragging. Now they're waiting. Trying to figure out what happens next. Maybe even wondering, "Do y'all want my money or not?" In this episode of the Black to Business podcast, Monique is getting into what happens between someone showing interest and actually becoming a paying customer. Getting people interested is one thing. Your business also needs to be ready when they're ready to move. You'll take a closer look at your own buying process, where people may be getting stuck, and what could be slowing things down without you even realizing it. Money likes speed, and sometimes making more sales starts with paying closer attention to what happens with the people who are already trying to buy. DURING THIS EPISODE YOU'LL LEARN: • What to look for between customer interest and payment • How to spot parts of your buying process that may need a second look • Why the amount of work you put on the customer could be costing you sales • What "money likes speed" really means for your business • How to recognize patterns in where potential customers tend to fall off • A simple way to experience your own buying process from the customer's side   Thank you so much for listening! If you liked this episode, please subscribe to "The Black to Business Podcast" and rate and review on Apple Podcasts:   Don't miss out on the resources mentioned in this episode by checking out the show notes at blacktobusiness.com/314   Thank you so much for listening! Please support us by simply rating and reviewing our podcast!   Connect with us on Instagram:  https://www.instagram.com/blacktobusiness/    Don't miss an update! Sign up for our weekly newsletter: https://blacktobusiness.com/mailinglist  

Jul 16 · 24m

What would you do if you had to make money from your business over the next 30 days using only what you have right now? Would you know what to sell, who to put it in front of, or where to look for opportunities you may have missed? This episode of the Black to Business podcast is a workshop you can work through right along with Monique. The challenge is simple, take creating something new off the table and figure out how you would generate revenue from the business you have today. You'll take a closer look at what you can confidently sell right now, who may already have a reason to pay attention, and where opportunities could already exist that you haven't considered. The goal is to finish the episode with something you can actually use, one thing to focus on and a seven day plan to help you put it in front of the right people. Grab your notes app or something to write with and work through this one with us. DURING THIS EPISODE YOU'LL LEARN: • How to decide what deserves your attention when you have multiple things you could sell • Where opportunities may already exist inside your business • How to get more specific about who may be ready for what you offer • What could be taking up time you could spend getting closer to a sale • How to build a focused seven day plan around one thing you can sell right now   Thank you so much for listening! If you liked this episode, please subscribe to "The Black to Business Podcast" and rate and review on Apple Podcasts:   Don't miss out on the resources mentioned in this episode by checking out the show notes at blacktobusiness.com/313   Thank you so much for listening! Please support us by simply rating and reviewing our podcast!   Connect with us on Instagram:  https://www.instagram.com/blacktobusiness/    Don't miss an update! Sign up for our weekly newsletter: https://blacktobusiness.com/mailinglist  

Jul 9 · 19m

What makes a business feel established? It's probably not what you think. Many entrepreneurs assume they need a bigger team, a bigger budget, or years of experience before their business is taken seriously. But the truth is, people often make up their minds long before they know how many people are behind the scenes. In this episode, Monique shares why some businesses leave a lasting impression regardless of their size and how small, intentional decisions can shape the way customers experience your brand. If you've ever wondered how to create a business that feels organized, trustworthy, and ready for growth, this conversation is for you. DURING THIS EPISODE YOU'LL LEARN: What customers are really paying attention to when they interact with your business One question that can completely change the way you think about your customer experience The small moments that often leave the biggest impression Why some businesses feel more established than others How to spot friction that could be costing you credibility A simple exercise to help you see your business through a customer's eyes Thank you so much for listening! If you liked this episode, please subscribe to "The Black to Business Podcast" and rate and review on Apple Podcasts:   Don't miss out on the resources mentioned in this episode by checking out the show notes at blacktobusiness.com/312   Thank you so much for listening! Please support us by simply rating and reviewing our podcast!   Connect with us on Instagram:  https://www.instagram.com/blacktobusiness/    Don't miss an update! Sign up for our weekly newsletter: https://blacktobusiness.com/mailinglist  

Jul 2 · 18m

As entrepreneurs, it's easy to fall into routines. We find a way of doing something, it works, and before we know it, it's become part of how we run the business.   The problem is, businesses grow. And if the way you're spending your time never changes, you can end up holding onto work that no longer needs your attention.   In this episode, Monique explores the work entrepreneurs often continue doing out of habit, how to recognize when it's time to let go, and why creating more capacity is just as important as getting things done.   DURING THIS EPISODE YOU'LL LEARN: How to recognize when you've outgrown the way you're working One question to ask before adding another task to your plate Why some things stay on your to do list for far longer than they should How to identify work that's been running on habit instead of purpose A simple way to create more capacity without adding more hours to your week Thank you so much for listening! If you liked this episode, please subscribe to "The Black to Business Podcast" and rate and review on Apple Podcasts:   Don't miss out on the resources mentioned in this episode by checking out the show notes at blacktobusiness.com/311   Thank you so much for listening! Please support us by simply rating and reviewing our podcast!   Connect with us on Instagram:  https://www.instagram.com/blacktobusiness/    Don't miss an update! Sign up for our weekly newsletter: https://blacktobusiness.com/mailinglist   

Jun 25 · 16m

A buying decision starts long before someone clicks "Purchase."   Before people invest, they're weighing the decision, working through uncertainty, and answering questions they may never ask out loud. When entrepreneurs understand what's happening during that process, they stop feeling like every sale comes down to having the perfect pitch and start communicating in a way that helps people make confident decisions.   In this episode, Monique breaks down the five questions customers are quietly asking before they buy and shares how understanding those questions can strengthen your offers, improve your marketing, and help you better serve the people you're trying to reach.   DURING THIS EPISODE YOU'LL LEARN: The first decision people make before they ever consider buying your offer Why someone can love your offer and still not be ready to say yes The silent question that keeps many potential customers stuck in "maybe later" One of the biggest reasons people hesitate that has nothing to do with price What customers are really looking for before they feel confident investing A simple shift that can change the way you think about selling altogether Thank you so much for listening! If you liked this episode, please subscribe to "The Black to Business Podcast" and rate and review on Apple Podcasts:   Don't miss out on the resources mentioned in this episode by checking out the show notes at blacktobusiness.com/310   Thank you so much for listening! Please support us by simply rating and reviewing our podcast!   Connect with us on Instagram:  https://www.instagram.com/blacktobusiness/    Don't miss an update! Sign up for our weekly newsletter: https://blacktobusiness.com/mailinglist  

Jun 18 · 23m

Business has a way of making everything feel urgent. A challenging conversation, an unexpected opportunity, a frustrating week, or a disappointing result can leave you feeling like you need to make a decision right away. Before you know it, you're questioning your direction, changing your plans, or committing to something simply because you want relief from the uncertainty.   In this episode, Monique explores why some of the biggest business decisions deserve a little more time, a few more questions, and a lot less pressure. You'll learn how to recognize the difference between urgency and importance, avoid making decisions based on one isolated experience, and build a decision-making process that helps you lead your business with greater confidence and intention.   DURING THIS EPISODE YOU'LL LEARN:  Why giving yourself a little space before making a major decision can lead to better outcomes How to tell the difference between something that feels urgent and something that's actually important Why one experience shouldn't determine your entire business strategy How to recognize when you're making a decision to escape discomfort instead of solving the real problem The questions to ask yourself before making your next big business decision How to make thoughtful decisions without waiting for perfect certainty   Thank you so much for listening! If you liked this episode, please subscribe to "The Black to Business Podcast" and rate and review on Apple Podcasts:   Don't miss out on the resources mentioned in this episode by checking out the show notes at blacktobusiness.com/309   Thank you so much for listening! Please support us by simply rating and reviewing our podcast!   Connect with us on Instagram:  https://www.instagram.com/blacktobusiness/    Don't miss an update! Sign up for our weekly newsletter: https://blacktobusiness.com/mailinglist