317: What Happens Right Before Someone Needs Your Business?

Someone can know about your business for months and never buy. They may follow you, know exactly what you offer, and even have you in mind for the future.

Then something changes. A new opportunity comes up.

A problem becomes harder to ignore. Something they've been putting off suddenly moves to the top of the list.

Now, the business they've known about all along is exactly what they need. Understanding what happens right before someone needs your business can tell you a lot about how your customers actually make decisions.

This episode explores how to identify your customer's "why now," recognize the situations that make your business more relevant to them, and use that information to make smarter decisions about your marketing, partnerships, and referral relationships. DURING THIS EPISODE YOU'LL LEARN: Why someone can know about your business long before they're ready to buy How to identify what tends to change right before a customer reaches out One simple question that can help you uncover your customer's "why now" How to identify people and businesses that may encounter your customers right before they need you How to show up around the times your customers are more likely to need what you offer Thank you so much for listening!

If you liked this episode, please subscribe to "The Black to Business Podcast" and rate and review on Apple Podcasts: Don't miss out on the resources mentioned in this episode by checking out the show notes at Thank you so much for listening! Please support us by simply rating and reviewing our podcast!

Connect with us on Instagram: Don't miss an update! Sign up for our weekly newsletter: