Butternomics the Business of Culture

Apr 30 · 54m

On this episode of Butternomics, Rev. Dr. Jamal Bryant sits down with host Brandon Butler to break his silence on the Target Fast and reveals exactly how 40 days of strategic economic pressure stripped $12 billion from Target's valuation. From a 9.7% drop in foot traffic to forcing the first-ever HBCU business pipeline, Bryant pulls back the curtain on the full strategy, the demands, the negotiations, and what the Black community actually won. He also shares the vision for New Birth City, a 300-acre development bringing micro homes, senior housing, and Black-owned businesses to one campus, and drops a masterclass on why boycotts without demands are just cancel culture in disguise.See omnystudio.com/listener for privacy information.

Apr 28 · 44m

The average non-technical founder loses $50,000 and years of their life trying to build an app. Amanda Spann knows because she's coached thousands of them. Her first app cost $40,000 and took 18 months. Her sixth one took weeks. The difference was a framework she built after documenting every mistake, every bottleneck, and every dollar wasted. She sat down with Butternomics and broke down why most app ideas fail before they launch, why AI won't build 100% of your startup no matter what anyone tells you, and why talking to 300 people before writing a single line of code is the move that separates the founders who make money from the ones who lose it.See omnystudio.com/listener for privacy information.

Apr 28 · 49m

On this episode of Butternomics, Mayor Andre Dickens pulls back the curtain on how Atlanta really runs. With the World Cup bringing 4.5 billion eyes to the A and the Neighborhood Reinvestment Act reshaping the south and west sides of the city, the 61st Mayor of Atlanta delivers a masterclass on how to tap in before the world shows up. He breaks down the low-interest city loans most entrepreneurs don't know exist, the $5K and $10K micro-loans being handed out through Showcase Atlanta ahead of the World Cup, and the anti-displacement programs under the Neighborhood Reinvestment Act paying $30K to keep legacy homeowners in their homes. He gets into Invest Atlanta, the tax allocation districts that built Atlantic Station and the Beltline, the cautionary tale of Black entrepreneurs who lost everything during the 96 Olympics, and the 4,000 appointees who really run Georgia. If you live in Atlanta, run a business in Atlanta, or want to own anything here, this is required listening before the world shows up. 📲 Listen and Subscribe to Butternomics Podcast: https://podcasts.apple.com/us/podcast/butternomics-the-business-of-culture/id1758759040 🎙️ Be a guest on Butternomics: https://www.butternomics.com/guests 📌 Follow Butternomics on Instagram: / butternomicspod 🎬 Follow Butternomics on TikTok: / butternomicsSee omnystudio.com/listener for privacy information.

Apr 21 · 37m

Pastor Troy has been independent for over 25 years. He signed with Universal, watched them hand Nelly $5 million on a $90 million return, and made a decision: if he ever came back, it would be as a label, not just an artist. He left by choice. His first independent album after the deal sold 60,000 to 70,000 copies at $8 each. He sold his master to the bootlegger for $25,000 before the album even dropped. He turned 60-second radio jingles into a monetized marketing play that BMI still pays on. Now he owns a vinyl store on Peter Street, runs his own streaming platform, and operates a TV network. This is not a music conversation. This is a masterclass in ownership.See omnystudio.com/listener for privacy information.

Apr 14 · 49m

Jai Ferrell is the first Black woman CEO of the Girl Scouts of Greater Atlanta in over 100 years. She walked into a $25 million business with 125 employees, three properties, horses, and 2,000 acres of land. Before this, she was managing billion-dollar portfolios at the busiest airport in the world. In this conversation, she breaks down the real enterprise behind the cookie, why women and girls receive less than 2% of all philanthropic giving, and what it actually looks like to make hard calls at scale.See omnystudio.com/listener for privacy information.

Mar 17 · 40m

On this episode of Butternomics, Brandon Butler sits down with Mali Wilson, a music industry veteran who spent 15 years running Tree Sound Studios in Atlanta, one of the most iconic recording spaces in hip hop history. Lil Wayne was loyal to that building for over a decade. Drake, J. Cole, Big Sean, Wiz Khalifa, 2 Chainz — they all came through her doors, many of them before the world even knew their names. Mali took over a studio that was $300,000 in debt and turned it into the room where some of the biggest records in rap got made. In this conversation, Mali opens up about what she learned watching superstars build and lose careers up close, why she walked away from a deal with Clive Davis when the industry was collapsing, and what it really takes to earn respect as a woman operating in rooms full of men who weren't always ready to make space. She talks about launching Earth Girl, a movement that has reached over 4,000 young women through camps, mentorship, and real music industry education, placing nearly 200 songs on networks like Paramount and A&E. And she gets into the deeply personal story behind her debut album "Retro in Real Time," co-written with her husband Eric, aka The Black Banker, a project born out of falling in love for the first time after a lifetime of putting everyone else's music before her own. Mali recorded on Aretha Franklin's mic and Al Green's mic in Memphis, and she's not playing small. This is what it looks like when someone who spent their whole career building for others finally decides to build for themselves.See omnystudio.com/listener for privacy information.

Mar 10 · 48m

On this episode of Butternomics, Brandon Butler sits down with Onaje Henderson, co-owner of Zucot Gallery, one of the largest Black owned art galleries in the Southeast. Onaje grew up watching his father, a Tuskegee trained engineer turned full-time painter, create in the family garage every single day. That upbringing sparked a 15 year mission to build a space where Black art, Black artists, and Black collectors are not just welcome but centered. In this conversation, Onaje breaks down how art quietly functions as a wealth building tool through the secondary auction market, why our community keeps missing that opportunity, and what it actually looks like to take ownership of our own cultural narrative. He gets into how Zucot was built to feel welcoming instead of intimidating, why someone outside our culture should never be the one determining the value of our art, and what it means to support Black art with your actual dollars not just your words. Culture costs. This episode is about understanding why that investment matters more right now than ever.See omnystudio.com/listener for privacy information.

Mar 3 · 48m

On this episode of Butternomics, Brandon Butler sits down with Courtney English, Chief of Staff and Chief Policy Officer for the City of Atlanta under Mayor Andre Dickens. Courtney is a born-and-raised Atlanta native, a product of Southwest Atlanta, Douglas High School, and Morehouse College, who got elected to the Atlanta Board of Education at just 24 years old, became the youngest board chair in the district's history at 28, and has spent his entire career fighting to make Atlanta work for the people who built it. In this conversation, Courtney pulls back the curtain on what it actually looks like to run the agenda for one of the fastest growing cities in America. He breaks down how Atlanta has driven violent crime down by over 34 percent, how the city is building 20,000 units of affordable housing by 2030, and how the Neighborhood Reinvestment Initiative is putting real resources into communities that have been overlooked for too long. He also gets into what the FIFA World Cup means for small business owners right now and how Showcase Atlanta is making sure the people who grew up here are positioned to win.See omnystudio.com/listener for privacy information.

Feb 25 · 49m

This episode of Butternomics, hosted by Brandon Butler, sits down with Tasha Belle Cyril, founder of J'ouvert Caribbean Kitchen and Bar and co-founder of Apartment 4B, a hospitality entrepreneur and service strategist with over 15 years of experience building restaurants across Atlanta, New York City, Jamaica and Saint Lucia. Tasha gets real about what it actually takes to survive in the restaurant industry, from managing razor-thin margins and training staff to maintaining standards when customers push back. She breaks down why most people who want to open a restaurant probably shouldn't, what Atlanta gets right (and wrong) when it comes to dining culture, and why the best restaurants are built on service, strategy and identity rather than trends like hookah and grass walls. Tasha also shares the story behind The Family Table, her monthly initiative providing hot meals to families experiencing food insecurity out of J'ouvert, and explains why giving back is inseparable from her mission as a restaurateur. Whether you're dreaming of opening your own spot or just love eating at one, this conversation will change how you think about the business behind the plate.See omnystudio.com/listener for privacy information.