You Been Blaming the Wrong Drink?! The Jonestown Massacre, Kool-Aid and Black Advertising Story.

Everybody knows the phrase "Don't Drink the Kool-Aid", but what if I told you Kool-Aid wasn't even the main drink used at Jonestown? This week, we connect one of America's darkest tragedies to a marketing challenge, the rise of multicultural advertising, and how a brand tied to a tragedy became a staple in Black households throughout the 1980's.

See for privacy information.