Stop Looking for Startup Ideas. Start Looking for Problems.

Most aspiring entrepreneurs think their biggest challenge is finding the perfect startup idea. In this solo episode of Black Tech Green Money, Will Lucas argues that the real challenge isn’t generating ideas, it’s learning how to recognize problems worth solving.

Drawing from his experiences building CommPartHS and ICON , Will explores how successful businesses often emerge from observing inefficiencies, unmet needs, and overlooked opportunities hiding in plain sight. He breaks down why AI is a powerful tool but not a substitute for insight, how your current job or industry may be revealing business opportunities every day, and why entrepreneurs who develop the skill of observation will have a lasting advantage in the AI era.

Links Mentioned in This Episode: ICON – CommPartHS – Follow Will Lucas on Instagram: @willlucas Follow Black Tech Green Money: @blacktechgreenmoney, @btgmpodcast Learn more at Learn more about your ad-choices at See for privacy information.