I Built a Startup with AI. Here's What They Don't Tell You That Trips Most People Up

Everyone is talking about how AI can help you build a company. Few people are talking about what happens after the AI starts writing the code.

In this episode, Will Lucas takes you behind the scenes of building ICON, an on-demand photography marketplace, largely with the help of AI. From working in the wrong repository and rebuilding architecture, to broken app launches, failed notifications, customer-trust issues, and the constant cycle of two steps forward and four steps back, this is the honest version of what it looks like to build a real product in the age of AI.

Along the way, Will shares what AI is genuinely great at, where it consistently falls short, why judgment may be the most valuable skill in the modern economy, and why the goal of a startup is never perfection, it’s getting to launch. If you’ve ever wondered whether AI is hype, opportunity, or something in between, this episode is for you.

Links Mentioned in This Episode: ICON – Follow Will Lucas on Instagram: @willlucas Follow Black Tech Green Money: @blacktechgreenmoney, @btgmpodcast Learn more at Learn more about your ad-choices at See for privacy information.