Find and Fix the Hidden Profit Killers on Your Website

Is Your Website Ignoring a Profitable Audience? In this eye‑opening episode of The Woman's Hustle: Thrills and Spills of Entrepreneurship, Kisha sits down with website analytics expert Philippa Gamse to reveal the hidden places where your website may be leaking profit, and what to do about it.

From overlooked audiences to underperforming pages, this conversation breaks down how women entrepreneurs can use data to make smarter decisions and generate better results online. Learn about identifying missed opportunities, what metrics actually matter, and which simple tweaks can lead to meaningful growth.

If you’ve ever brushed off your website analytics or felt unsure where to start, this episode gives you practical, accessible steps — including free tools — to help you understand what’s really happening behind the scenes and how to fix it. Chapters 00:00 Introduction 02:07 The Importance of Analytics 02:57 Hidden Profit Leaks in Websites 05:43 Understanding Your Audience Through Analytics 09:53 Product-Based Business Insights 17:10 Challenges and Insights 19:54 Website Aesthetics vs.

Functionality ABOUT THE GUEST Phillipa Gamse is an independent expert in evaluating the evidence behind website and digital decisions, helping leaders avoid costly misinterpretations of analytics and performance data. With more than 25 years of experience and over 5,000 website reviews, she delivers actionable insights that strengthen digital marketing strategies and ensure organizations make confident, well‑supported decisions.

She is the author of Website Wealth, a practical guide for business leaders on driving real value from analytics, and is widely recognized for making complex digital concepts clear, relevant, and immediately useful. Get her Book, Website Wealth: Connect on LinkedIn: Let us know what you think!

Support the show About Upgraded MindsetZ - Kisha Woods - Founder and CEO Kisha is an award‑winning Certified Life & Business Coach, author, speaker, resource and advocate. As the Founder and CEO of Upgraded MindsetZ, she leads a mission to help women break free from outdated cycles, find their voice, and step confidently into their purpose in life, career and entrepreneurship.

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