The Woman's Hustle: Thrills and Spills of Entrepreneurship

AI Won’t Fix a Broken Strategy | Lead With Intention, Not Hype.

In this episode of The Woman's Hustle: Thrills and Spills of Entrepreneurship, Kisha sits down with Sara Nay, CEO of Duct Tape Marketing, to unpack the real priorities behind integrating AI into your business. Sara breaks down why strategy must come before choosing any AI tool and why strong leadership and management skills matter more than ever in an AI‑driven world.

Make sure you give your feedback in the comments and let us know your experience if you are utilizing AI in your entrepreneurial journey! Sara Nay is the CEO of Duct Tape Marketing, where she helps small businesses turn smart strategy into systems their teams can actually execute.

She’s supported thousands of business owners and fractional CMOs, blending big‑picture thinking with scalable operations. Sara is also the author of Unchained: Breaking Free of Broken Marketing Models.

Cop the book: 00:00 Introduction 02:05 Sara Nay's Journey to CEO 05:58 The Role of AI in Marketing 10:40 Navigating AI Tools Effectively 15:14 Managing Overwhelm 19:56 Future Initiatives Learn more about Kisha and her mission: Join the Upgraded MindsetZ Women's Circle on Skool! Let us know what you think!

Support the show About Upgraded MindsetZ - Kisha Woods - Founder and CEO Kisha is an award‑winning Certified Life & Business Coach, author, speaker, resource and advocate. As the Founder and CEO of Upgraded MindsetZ, she leads a mission to help women break free from outdated cycles, find their voice, and step confidently into their purpose in life, career and entrepreneurship.

AI Won’t Fix a Broken Strategy | Lead With Intention, Not Hype.

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