22. 5 Books to Help with Marketing for Authors | Book As a Business Asset When Self Publishing

Successful authors treat their book like a business asset. If your goal is to sell a lot of copies or use it to build authority, you should think of your book as an extension of your brand.

These 5 books show you how to apply sales, marketing, and strategies in business for your books. WHAT YOU’LL LEARN Five books to read to treat your book like a business How using business principles increases your success as an author Why treating your book as an asset instead of a liability is so important CHAPTERS 00:00 Intro 02:48 From Author to Business Owners 05:51 The 12 Week Year by Brian P.

Moran and Michael Lennington Focus and Efficiency 08:29 Write Useful Books by Rob Fitzpatrick: Solving Reader Problems 11:26 Profitable Publishing with Preorders by Ashley D. Shepard: Income from Preorders 14:41 Uncloned® Marketing by Audria Richmond: Standing Out in Your Niche 15:57 Profit First by Mike Michalowicz: Prioritizing Profitability 21:57 Recap and Conclusion RESOURCES MENTIONED: → Learn how to host a profitable preorder from start to finish when you grab your copy of Profitable Publishing™ with Preorders: (from my site) Full list of books and (Amazon affiliate) links: 12 Week Year: Write Useful Books: Profitable Publishing™ with Preorders: UnCloned® Marketing: Profit First: CONNECT WITH ASHLEY D.

SHEPARD: Website: Facebook: YouTube: Instagram: LinkedIn: Threads: Subscribe to Profitable Publishing® on your favorite podcast platform, and leave a review if you found this episode helpful! ABOUT THIS PODCAST: Profitable Publishing® is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams.