29. 5 Reasons Why Your Social Media Isn't Attracting Book Buyers | Marketing for Authors & Coaches

If you’ve ever wondered why everyday posts get tons of social media engagement but posts about your book get ignored, then this is the episode for you. This episode breaks down why that happens and how to create content that attracts the right readers, supports your book, and builds authority instead of random engagement.

TAKEAWAYS Why some posts get more likes How the platform can affect your post’s path Why posting and ghosting hurts engagement Why repeating “buy my book” posts don’t work What to share instead to build authority and interest CHAPTERS 00:00 - Why some social posts flop while others take off 05:39 - Choosing the wrong platform 09:28 - Being relatable, but not relevant 13:16 - Posting and ghosting instead of engaging 17:06 - Not treating your book like a business 20:18 - What to share instead: insights, strategies, and case studies RESOURCES: →Profitable Publishing® with Preorders →Episode 2: Treat your book like a business →Episode 3: Is social media the right marketing platform for your book? →Episode 22: Five books to help you treat your book like a business CONNECT WITH ASHLEY D. SHEPARD: Website: Facebook: YouTube: Instagram: LinkedIn: Threads: Subscribe to Profitable Publishing® on your favorite podcast platform, and leave a review if you found this episode helpful!

ABOUT THIS PODCAST: Profitable Publishing™ is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams. book marketing, self-publishing, sell books, author strategies, book sales, marketing strategies, profitable publishing®, book experiences, speaking engagements Why do my social media posts get likes but no book sales How do I market my book on social media What to post to get book sales Why do my book promo posts get ignored What kind of content should business authors post