Woke is BACK! ...really?

Some say we're entering the Woke 2.0 era. Is that real or imagined?

From declining Target sales to Mamdani's election, some folks online are feeling a vibe shift. Is that feeling...woke?

And if so, does that mean woke is back in style? To answer those questions - and to dissect whether or not woke ever left - Brittany is joined by Constance Grady , senior correspondent at Vox, and Tyler Austin Harper , staff writer at The Atlantic and co-host of the podcast, Time to Say Goodbye .

Vote for It's Been a Minute in the NPR Pod Club Awards ! (0:00) When did Woke end? (4:22) Why Woke doesn't work when racism is still on the rise (8:50) Target, Sydney Sweeney, and America's appetite for racism (12:08) The rise of "Dark Woke" & will it work? (13:51) Is Zohran Mamdani a sign of a new kind of Woke? (15:40) How MAGA made the blueprint for Woke 2.0 Support Public Media. Join NPR Plus.

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