Why are people smearing beef fat on their face?

Is beef tallow a good skincare moisturizer? According to Pew Research Center , 79% of New Year's resolutions are about one thing: health.

It's Been a Minute is kicking off 2025 with a little series called "new year, new me." We're getting into some of the big questions and cultural confusion around our health and wellness. For our final installment, we're getting into a new skincare trend: using beef tallow as a moisturizer.

That's right – beef fat rendered from suet is one of the trends du jour. Brittany Luse sits down with Marie Claire senior beauty editor Samantha Holender and beauty journalist Jennifer Sullivan to understand why the beef tallow trend has taken off, what it says about what we value in our skin care, and whether we should be using beef tallow at all.

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