Are influencers in their flop era?

The cultural supremacy of the influencer seems to be waning. For nearly a decade, they’ve become a fount of cultural commerce, affecting how to live, what to buy, and who to follow for advice.

But a backlash – against everything from expensive shopping hauls to the very persona that built an influencer's brand – is leaving many questioning their cultural relevance. So what’s going on with influencers – or better yet – who’s going to replace them?

To understand this cultural shift, we’re chatting with Ira Madison III , host of The Feedback with Ira Madison , to figure out what happens when the influencers lose influence. Support public media with NPR+ and enjoy perks for over 25 podcasts like this one.

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