S5E14: The Family Scratch: Lisa Y. Jones on Healing Money Wounds

Lisa Y. Jones didn't set out to become a wealth strategist — she set out to survive a decade of financially flying blind as a top Mary Kay sales director, then to dig her way out of $300,000 in debt with her husband, Keith.

Today she's a faith-rooted wealth strategist and #1 best-selling author who helps women in the pre-retirement and retirement seasons build clarity, protection, and legacy with their money. In this conversation, Lisa and Morenike trace the money story all the way back: the night Lisa's father died without life insurance, the mother who couldn't teach what she never learned, and the moment a mortgage broker asked a question Lisa couldn't answer — why do you have savings if you have debt?

From there, Lisa unpacks the "family scratch" every household carries, the God Pocket she and Keith use to manage giving, and the three phases of retirement most people never hear about: accumulation, protection, and distribution. If you've done the things you were told to do with your money and still feel unsure whether you're okay, this episode is your permission to stop suffering in silence and start asking better questions.

KEY THEMES & TAKEAWAYS • The "family scratch": the inherited money wound that shapes how we save, spend, and fear — and why naming it is the first step to healing it. • Faith-rooted stewardship: leading with belief before strategy, and building a deliberate system (the "God Pocket") for generosity instead of leaving it to impulse. • The $300,000 debt story: how a blended family paid off student loan interest, medical debt, and "ridiculousness" debt in five years — and what it cost relationally to get there. • Cash flow management over "budgeting": buffers, automation, and naming every pot of money so it has a job. • The three phases of retirement — accumulation, protection, and distribution — and why women 5–10 years from retirement need to shift from accumulating to protecting. • Infinite banking, demystified: leveraging cash value life insurance the way the Rockefellers did, and why access to your own money matters as much as growth. • Redefining freedom: not the size of the house, but coverage for a health scare, room to walk away from toxicity, and staying in step with God's will even when it's inconvenient. CONTACT LISA JONES Website: Instagram: LinkedIn: YouTube: Email: Lisa@ Phone: 703-624-8731 CONNECT WITH ELEVATING GOOD PODCAST Elevating Good is a podcast for women of faith who refuse to give up on people.

Hosted by Morenike Ogebe — attorney, bridge builder, and people-centered leader — each episode shines light on the good God is doing in the world. Substack (subscribe to bonus content): https://elevatinggood.substack.com Instagram: Facebook: NEW!

Elevating Good Everyday Bridge Builders Community: If this episode moved you — share it. Leave a review.