S5E11: Positioned for Blessing: Shell Peterson's Season of Shedding

Our guest Shell Peterson is a single mom and entrepreneur who built her career from scratch — from a decade in optometry to founding A Courageous Beauty (a top DC blog), and Shell Social and Strategies, now leading marketing for The District Cup. In this episode, she opens up about her “shedding season” — a year of loss that prepared her to receive the exact opportunity she’d prayed for — and the courage and boundaries that carry her through single motherhood and entrepreneurship.

ABOUT SHELL PETERSON Shell Peterson is a single mom, entrepreneur, and marketing strategist who's built a career out of pivots — from a decade in optometry, to a blog she started while pregnant and named after her daughter, to running her own agency and now leading marketing for The District Cup. In this conversation, Shell opens up about the year she called her "shedding season" — losing clients and friendships while praying one bold prayer for exactly the right opportunity — and how that season prepared her to receive it.

She talks candidly about her faith, about being adopted at 12, choosing courage over the fear she grew up with, protecting her daughter's world from her public one, and why her real support system isn't people — it's time. CONNECT WITH SHELL PETERSON Business Instagram: @socialandstrategies Personal (open to mom/entrepreneur questions): Instagram @sociallyshell Email: sociallyshell@ Ventures: Shell Social Strategies, A Courageous Beauty, The District Cup CONNECT WITH ELEVATING GOOD PODCAST Elevating Good is a podcast for women of faith who refuse to give up on people.

Hosted by Morenike Ogebe — attorney, bridge builder, and people-centered leader — each episode shines light on the good God is doing in the world. Substack (subscribe to bonus content): https://elevatinggood.substack.com Instagram: Facebook: NEW!

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