How Djmichelle Built a DJ Business From Scratch

Description: Djmichelle has spent 14 years building a thriving DJ and music production business in Atlanta, starting with nothing but an Android pad and two studio monitors. In this conversation, she shares how a hobby making mix CDs for friends grew into a full creative business, the systems she built from scratch, and the hard lessons that shaped how she works today.

We also get into what it has meant to navigate a largely male-dominated field, why she now gets to be selective about her gigs, and how she's expanding into house music events and festivals. Key Topics: Turning a lifelong love of music into a creative business Starting before you feel ready and reinvesting in your craft How referrals and live performance drive new bookings Building business systems from scratch: invoicing, scheduling, pricing Hard lessons learned on the job and how they became standard practice Navigating a male-dominated field as a woman DJ Earning the ability to choose your gigs, settings, and sound Growing into public events, house music, and festivals Featured Guest: Djmichelle - Atlanta-based DJ and music producer; member of the all-female DJ collective For Girl Global; performs weddings, corporate and nonprofit events, and house music sets Notable Quotes: "I DJ'd my first event with an Android pad and two Yamaha speakers, small little monitor studio speakers, and I killed it.

So after that, I started investing in equipment." - Djmichelle "The amazing part about it is I'm happy when I'm doing it. When I worked in corporate for 18 years, I wasn't really that happy.

But now I'm excited about it." - Djmichelle Connect with our guest: Instagram, Facebook, and TikTok: @DJMichelleB2.4Productions Booking: djmichelleb2.4productions@ Follow Could Be Pretty Cool: @couldbeprettycool | | couldbeprettycoolnews.substack.com Keywords: DJ business, women in audio, female DJ, music production, creative entrepreneurship, house music, Atlanta DJ, wedding DJ, building a creative business, referrals and word of mouth, solo entrepreneur, creative career growth Learn more about your ad choices. Visit