Simone D'Antonio on Taste, Design, and Calculated Risk

Description: Simone D'Antonio, founder of the Italian edibles brand MAMMAMIA, joins us to talk about turning a culinary tour of Italy into a cannabis brand. He shares what it took to start before he knew what he was getting into, how customers reshaped his original vision, and the thinking behind a product designed to get people talking.

This is a conversation about creative entrepreneurship in a type of business we haven't featured on the show before, and the challenges will sound familiar to founders in any industry. Key Topics: · Spotting a gap and deciding you can do it better · Building a brand around taste, design, and Italian culture · Adapting a creative vision to what customers actually buy · Taking calculated risks with product and marketing · Navigating state and federal cannabis regulation · Persevering through the highs and lows of founding a company Featured Guest: · Simone D'Antonio - Founder of MAMMAMIA, an Italian edibles brand based in California Notable Quotes: "I can do something that tastes better than this, looks better than this...

So I focus on branding and the actual recipe." (Simone D'Antonio) "Every business is like a roller coaster... You just focus on that beautiful bigger picture that you have in your mind, and you don't care about the bad days." (Simone D'Antonio) Connect with our guest: · Simone: and @saymammamia on Instagram Follow Could Be Pretty Cool: @couldbeprettycool | | couldbeprettycoolnews.substack.com Keywords: creative entrepreneurship, cannabis edibles, hemp edibles, Italian food, brand building, product development, food entrepreneurship, cannabis regulation, calculated risk, startup founders Learn more about your ad choices.

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