How Two Different Worlds Built One Atlanta Brand With Big Block and Ralph Sorrentino

On this episode of Butternomics, our host, Brandon Butler, talks with Big Block, the East Side Chevy rider and founder of Block Entertainment, and Ralph Sorrentino, VP of Operations for the Jim Ellis Automotive Group, about what happens when the music business and the car business come together to build something Atlanta hasn’t seen before. Block breaks down his run from Tupac and Bad Boy to building his own label, and why ownership is the only real way to scale.

Ralph pulls back the curtain on how the largest privately owned dealership group in Georgia actually makes money, and why every business needs fans, not customers. Together they get into treating every vehicle like an artist, the Teachers Keep Us Moving program giving back to local schools, and why your neighborhood car dealership does more for the community than you realize.

Follow Big Block at @bigblockesc and find Ralph at any Jim Ellis dealership in Atlanta. See for privacy information.