How The 2 Live Stews Changed Sports Talk Radio Forever

On this episode of Butternomics, our host, Brandon Butler, talks with Doug and Ryan Stewart, the brothers known as the 2 Live Stews. It started with an argument.

Two brothers screaming about a preseason game in a living room full of people who couldn’t look away. That energy became a pitch nobody in radio had heard before: an all Black sports talk show in the Blackest city in the country.

They took the late night slot on 790 The Zone in Atlanta. Did it for free.

Then called every frat brother, every cousin, every homeboy and told them to flood the phone lines so the bosses had no choice but to pay attention. It worked.

The barbershop made it to AM radio, and the industry has been copying it ever since. They get into all of it.

The Sports Illustrated feature. Bringing real athletes in the studio before every athlete had a podcast.

Riding with Mike Vick on innocent until proven guilty when it cost them. Getting fired on a Friday.

The ten years apart. And the comeback that never lost the audience.

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