How Earn Your Leisure Made Financial Literacy Cool

On this episode of Butternomics, our host, Brandon Butler, talks with Rashad Bilal and Troy Millings, the founders of Earn Your Leisure, about how they turned financial education into something the culture actually wanted. Before there was a podcast, there were two years of daily social content and a classroom full of students, and the show only got made because the audience kept asking for it.

That same instinct built everything after it. Free networking events in city after city with no cover and no upsell.

Event promo written like news headlines instead of flyers. An eye test Rashad trusts more than any dashboard.

It is also why big companies with real budgets keep trying to build their own InvestFest and keep coming up short, because they jumped in at 70 and Rashad and Troy started at zero with 100 people in a room. They get into why Atlanta became home for InvestFest and stayed home, what they notice about people who move at billionaire scale, and the difference between leaving a blueprint and giving somebody permission.

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