153: Why Nobody Is Buying from Your Business ( Even If Your Offer is Actually Good )

If I’m being honest, messaging has humbled me more times than I’d like to admit. For the longest time, I thought if people weren’t buying, it meant I needed to change the offer, lower the price, or completely pivot my business.

But the real issue? My messaging wasn’t making people feel anything.

I was describing my business instead of actually selling it. And if you’re building a side hustle while working a 9 to 5, that mistake is expensive.

Because when you only have a few hours a day to grow your business, your messaging has to do the heavy lifting for you. Today, I sat down with copywriter and messaging expert Lucy Bedewi from My Write Hand Woman to talk about the messaging mistakes quietly costing female entrepreneurs sales every single day.

We unpack the difference between explaining your offer versus making people feel like they need it, why bland messaging is hurting your brand, and how to stand out online in a world where AI is making everyone sound exactly the same. If you’re trying to grow your business, improve your productivity, create better work-life balance, and eventually quit your 9 to 5, this episode is going to completely shift how you think about your messaging and sales copy.

Because your words matter more than you think they do. In This Episode, We Talk About: Why weak messaging is leaving money on the table The difference between describing vs. selling your offer Why female entrepreneurs struggle to communicate their value clearly How to create sales copy that actually converts The messaging strategy every side hustle owner needs Why “confused buyers don’t buy” How to stand out online without sounding generic Why AI is making everyone’s messaging feel the same The importance of having a strong point of view in business How to attract aligned buyers and repel the wrong ones Why your website matters more than constantly posting content Messaging tips for women balancing a business and a full-time job Episode Timestamps: 00:00 – The messaging mistake that changed everything for me 02:00 – Lucy’s journey to building a multi-six-figure copywriting business 03:00 – Why messaging matters even more when you’re building a side hustle 05:00 – The power of clarity in sales copy 06:00 – Why weak messaging has no point of view 07:00 – How AI is making everyone’s marketing sound the same 08:00 – What a strong brand voice actually looks like 10:00 – Why buyers care more about themselves than your offer 12:00 – Messaging advice for women still working their 9 to 5 13:00 – Before-and-after examples of stronger messaging 16:00 – Demographics vs. psychographics in marketing 18:00 – Why your messaging should match how your buyers want to buy 20:00 – Where to focus first when improving your copy 21:00 – Building a brand while still employed 23:00 – Managing messaging across multiple businesses 25:00 – The biggest messaging mistake quietly costing women money Connect With Lucy Learn more about My Write Hand Woman and follow Lucy for messaging, branding, and sales copy advice for female entrepreneurs ready to grow their business and stand out online.

Follow Lucy on Instagram: @mywritehandwoman Listen to her podcast: Unicorn Messaging Free 5-Minute Training Every woman I know who successfully built a business while working a 9-to-5 followed the same four steps — and almost all of them tried to skip step one. So I created a free 5-minute training specifically for the woman who is still clocking into work every day while trying to build something bigger on the side. ➡️ Watch the free training here: build. 👀 Join The Reset Room Boss Babe Reset business and productivity podcast for the high-achieving female entrepreneur building a side hustle while working a 9-to-5.

Each week we deliver business building tips, work-life balance and self-care strategies, and real talk on hustle culture so you can grow your business, hit new revenue milestones, and beat burnout while still on payroll. Boss Babe Reset: Business Building Hacks for High-Achieving Female Entrepreneurs to Beat Burnout While Working a 9-to-5