156: How to Start a Podcast That Actually Makes Money (Even If You're Still Working a 9-to-5)

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Think you need a fancy studio, expensive equipment, or thousands of followers before you can start a podcast? Think again.

In this episode, I'm joined by podcast strategist and producer Marie Walker, founder of Your Girl Media , to break down exactly how female entrepreneurs can use podcasting as a lead-generating machine while they're still working a 9-to-5. If you've been putting podcasting in the "someday" pile because you're short on time, worried no one will listen, or overwhelmed by all the moving pieces, this conversation is for you.

Marie shares the same strategies she's used to help founders build six and seven-figure businesses through podcasting, including how to create a show that converts listeners into paying clients, where a podcast fits inside your marketing funnel, and why you don't need YouTube to get started. Whether you're looking for a side hustle, building a business after work hours, or ready to establish yourself as an authority in your industry, this episode will show you how to start a podcast without burning yourself out.

In This Episode, We Talk About: Why podcasting keeps getting pushed to the "later" list for busy entrepreneurs The biggest mistake people make when launching a podcast How to niche down and attract buyers, not just listeners Why podcasting is one of the most powerful lead generation tools available Where a podcast fits inside your marketing funnel Audio-only podcasts vs. YouTube: what actually matters How to grow your audience without relying solely on social media Podcast SEO tips that help people discover your show Guesting on podcasts to accelerate growth How to batch record episodes when you're short on time Why shorter episodes often outperform longer ones The truth about podcast downloads and what actually matters The 90-day roadmap to launch and monetize your podcast Key Takeaways ✨ A podcast doesn't need to go viral to make you money. ✨ Your podcast should move listeners from curious followers to warm leads. ✨ The more niche your show, the more likely listeners are to become buyers. ✨ Consistency beats perfection every single time. ✨ You don't need a professional studio to start a podcast—you just need a strategy. ✨ Podcasting is a long game, but the payoff compounds over time.

Connect with my podcast producer, Marie: Follow Marie on Instagram: @yourgirlmedia Want to book a podcast strategy call? DM Marie on Instagram @yourgirlmedia Listen to Marie's podcast to scale your business: Your Girl Loved This Episode?

If this episode helped you rethink what's possible with podcasting, please take 30 seconds to leave a 5-star rating and review on Apple Podcasts or Spotify. And don't forget to share this episode with a fellow female entrepreneur who has been talking about starting a podcast but hasn't hit record yet.

Because around here, we don't gatekeep success. Until next time, keep building the business that gives you options.

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