147: Stop Calling Your Business a Side Hustle (If You Want Real Results)

If you’re building a business while working a 9 to 5… we need to talk about the one thing that might be keeping you stuck—and it’s not your time, your strategy, or your consistency. It’s the way you’re thinking about what you’re building.

Because the label you give your business? That’s the ceiling of how big it’s allowed to become.

In today’s episode, I’m breaking down why calling your business a “side hustle” is actually holding you back—and how shifting into a founder mindset will completely change how you show up, make decisions, and scale… without burning out. This one is for every female entrepreneur navigating burnout, trying to find work-life balance, and building something real after clocking out of their 9 to 5.

In this episode, I talk about: Why “side hustle” vs. “business” is more than just semantics How your self-concept impacts your pricing, time, and decisions The hidden reason you feel stuck building your side hustle How to shift into a CEO mindset (even while employed) Why your 9 to 5 is actually your biggest asset—not your limitation The truth about burnout when building a business on the side How to start treating your business like a priority (without quitting your job) Let’s be real… You’re not struggling because you’re not capable. You’re struggling because you’re trying to build something serious… while treating it like something casual.

And that ends today. If you’re ready to stop spinning your wheels and actually start making progress while working your 9 to 5, I created something specifically for you.

I break down the exact process inside my quick 5-minute training for women building a business on the side. ✨ Go watch it here: Build. And if you’re ready for deeper support, structure, and accountability— inside my membership The Reset Room, we focus on maximizing your CEO hours so you can grow your business without sacrificing your sanity or your work-life balance.

If this episode hit for you, take a screenshot, share it with another woman building her business while working a 9 to 5, and tag me. We do not gatekeep over here.

And don’t forget to leave a 5-star review—it’s the best way to support the show and help more female entrepreneurs step into their founder era. burnout, building a business while working a 9 to 5, side hustle, female entrepreneur, work life balance, founder mindset, CEO habits, start a business while employed Learn more about your ad choices. Visit