How to Create What People Actually Want with Erin and Sara Foster

Erin and Sara Foster have spent more than 15 years working across television, fashion, media and investing. Today, they are behind the hit Netflix series Nobody Wants This, the fashion brand Favorite Daughter, a production company, a venture fund and a growing slate of projects—but their success did not arrive according to a master plan.

In this episode, they join Emma to unpack the failures, pivots and unlikely opportunities that eventually brought everything together. It is a conversation about staying in motion when the path is unclear, discovering your strengths later than expected, and refusing to treat someone else’s success as evidence that you are falling behind.

In this episode, Erin and Sara share: What nobody tells you about the years before anything works The power of saying yes before the path is clear How they built Favorite Daughter without being traditional “fashion girls” The different ways scarcity and abundance shape their relationship with money What Erin learned from seven years of IVF and 20 rounds of treatment Why it’s never too late to find your lane and how failure can redirect you toward the career you were meant for