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150. Highly Visible, Highly Booked: Turn speaking into a business growth channel (7/7)
THE VISIBILITY SHIFT CART IS OPEN: Enrollment is open for two weeks only. Go to to enroll or book a sales call today One booking pays you once.
A speaker business keeps paying you through fees, follow-up offers, referrals, and people who saw you two years ago and are still calling. In the final episode of "Highly Visible, Highly Booked," and the 150th episode of the show, Kimberly zooms out to the full roadmap.
She covers the four stages of marketing yourself as a speaker, how the money works as your fee grows, and why she still does unpaid workshops with a keynote fee over $20,000. In this episode, you'll learn Why cold pitching and relationships are enough to get started, and what to do if you refuse to cold pitch The five-to-10 people test for knowing whether your relationships can actually help you get booked How to use social media as your publicist by sharing your prep, the green room, stage footage, and what you taught Why you need to be known for one thing before you guest podcast, and how Kimberly moved this show from career transitions to speaking When to start your own podcast, YouTube channel, newsletter, or Substack, and why it comes later in the roadmap How your business model decides whether the stage fee, the offer after the stage, or both matter most (and how speaking at conferences led Kimberly to jobs at Ivy League institutions) Coaching reflection questions Which stage of the roadmap are you in right now?
Could you name five to 10 people you'd reach out to today for an introduction or a booking? Does your social media match what you teach from the stage?
When an event ends, what happens next for the people who were in that room? Which part of your speaking process exists only in your head?
The Visibility Shift is open The Visibility Shift is Kimberly's six-month group program for coaches, consultants, and professionals who want to use speaking to grow their business or career. Inside, you'll build your workshop, booking guide, pitch, growth formula, and the follow-up that turns a room into revenue.
The templates from this series, including the booking guide and sample speaking contract, are all included. The cart is open for two weeks.
Enroll now or book a one-hour sales call at . Got one quick question?
DM Kimberly at @kimberlybonline on Instagram or LinkedIn.
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