Climate villains, TikTokers, grandkids, and the messages that break through 📢 with Jamie Henn

As we know, facts are not enough to win on climate — we need the right messages and the right messengers. So for this episode, we’re taking a step back to talk about climate communication with one of the very best in the biz, Jamie Henn .

We cover everything from naming the villains, TikTok against Arctic drilling, Beyoncé as a clean energy acronym, and the under-leveraged power of grandkids. Jamie is a climate organizer, activist, and ace communications strategist — and Bill’s former student!

He has been a driving force behind some of the most successful climate campaigns of the last decade, including the fight against the Keystone XL pipeline, the People’s Climate March, the fossil fuel divestment movement, the ExxonKnew campaign, the Global Climate Strikes, and more. Now, Jamie is founder and executive director of Fossil Free Media , a nonprofit communications lab that supports the movement to end fossil fuels and make polluters pay.

Bonus : Listen to the end for Bill’s reactions to the various clean energy mascot ideas you all submitted for our earlier “Don’t mess with solar” episode with Tom Mattzie. _____ CALLS TO ACTION ✅ Phone banking ☎️ w/ Environmental Voter Project If you don’t know what to do with your election/democracy anxiety, join us for phone banking! Every Wednesday at 12p ET until Election Day (or many other shifts available).

RSVP: 11.2 Million Vote Project 🗳️ w/ Patagonia Patagonia launched a project to get the 11.2 million environmentalists who sat out the 2024 election to actually vote this time around. (Data per Environmental Voter Project.) They’ve made it easy to contact your unlikely-to-vote friends and family and get them the info they need to cast their ballots. Do it here: _____ Mentioned in this episode: * Bob Hope (ye olde talk show host) was paid by the fossil fuel industry to popularize the slogan “now we’re cooking with gas.” (Factcheck: In the episode I said it was Johnny Carson, oops.) * Over 90% of the new electricity generation in the US in 2025 came from solar, wind, and batteries storage. * * Fossil Free Media * Sun Day * Make Polluters Pay : Campaign to hold fossil fuel companies accountable for climate damages. (Instagram: @PollutersPay ) * Lead Locally : Helping elect local climate champions * Environmental Voter Project : Getting environmentalists to vote Credits: This episode was produced by Remoy Philip and me (Ayana), with support from Jenisha Shrestha.

Original music by Emma Munger . Graphic design by Holly Griffin of Design Hungry , and social media support from Feeling Seen Studio . _____ Enjoying the show?

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