Brand Building: In 2017 he founded Green Book Global, a travel review platform for Black travelers, partnered with Expedia.

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Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Lawrence Phillips. Purpose of the Interview To showcase Lawrence Phillips’ entrepreneurial journey from engineering to founding Green Book Global , a travel review platform for Black travelers.

To highlight the significance of Black Ambition , an initiative by Pharrell Williams supporting Black and Brown entrepreneurs. To inspire listeners about resilience, innovation, and the importance of culturally inclusive travel resources.

Key Takeaways Background & Career Shift Phillips studied Electrical Engineering at Georgia Tech and worked at Accenture in IT consulting for nearly a decade. Despite career success, he felt unfulfilled and decided to pursue his passion for travel, leading to the creation of Green Book Global.

Travel Experience Traveled to 30+ countries across all seven continents , including Antarctica, in less than a year. Realized the need for a platform addressing “traveling while Black” concerns—safety, cultural acceptance, and inclusivity.

Green Book Global Inspired by the historical Green Book (1936–1966) , which guided Black travelers during segregation. Offers city-level Black-friendly scores , road trip planners, and Black-owned restaurant recommendations.

Over 150,000 app downloads in 2025; partnered with Expedia; strong social media presence. Black Ambition Program Phillips applied three times before reaching semifinals, emphasizing persistence.

Program provided funding opportunities and a transformative Evoke Wellness experience. His personal “why” statement: “I’m a protective and innovative steward of Black restoration and healing.” Impact & Vision Advocates systemic change by partnering with destinations to improve inclusivity.

Highlights the economic power of Black travelers (over $140 billion annually). Encourages Black travelers to explore global opportunities beyond U.S. racial constraints.

Notable Quotes “You can be successful and still not be happy.” — On leaving a lucrative career for passion. “I’m a protective and innovative steward of Black restoration and healing.” — His guiding principle. “There’s riches in niches.” — On unapologetically focusing on Black travelers. “Just because somebody said no doesn’t mean they said no to you—they said no at that time.” — On persistence in entrepreneurship. #SHMS #STRAW #BEST Support the show: See for privacy information.