The Corporate Exit That Started With One Dessert

Her business took off when she stopped hiding. Nicole Shaw spent years letting her product speak for itself.

But when she stepped in front of the camera her first TikTok video got 500,000 views. Her second reached 1.7 million.On this episode of The NEXT Best Thing Podcast, Nicole shares how she turned an unexpected discovery in Hungary into Kurly Kürtősh, a New Jersey café and catering business, and what it really takes to build something from the ground up.

From navigating the leap from corporate life to entrepreneurship to finding the right people who challenge and support her, Nicole reveals how preparation, resilience, and a clear sense of purpose helped her turn an unexpected opportunity into a business that brings people joy. Visit Kurly Kürtősh 74 E.

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