467: Are we in the DARK AGES!? James Broadbent, CEO of Narrative CHALLENGES Our Editing Workflow

In this episode of The Heart & Hustle Podcast, Evie and Lindsey step straight into the creative arena with James Broadbent, founder and CEO of Narrative, for an honest, unfiltered conversation about AI, culling, editing, and whether photographers really need to leave the "dark ages" of legacy workflows behind. From debating Photo Mechanic loyalty and DSLR comfort zones to breaking down how AI-assisted culling and editing actually work inside a real photographer's workflow, this episode pulls back the curtain on what it looks like to save hours behind the computer without sacrificing creative control.

James shares how Narrative was built by photographers for photographers, why AI doesn't replace artistry (but can absolutely support it), and how freeing up your time can lead to better work, less burnout, and a more sustainable business. If you have ever felt skeptical, overwhelmed, or quietly curious about AI tools and still want your work to feel intentional, emotional, and unmistakably yours, this conversation is your permission slip to rethink how you work.

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