461: How to Utilize TikTok & Social Media as Wedding Filmmakers with Jay & Mack Films

Get ready for an episode that feels like a warm hug, a pep talk, and a behind the scenes masterclass all rolled into one. Today we sit down with the wildly talented husband and wife duo Jay and Mack of Jay and Mack Films, the storytellers known for their cinematic, documentary style wedding films that make you feel every last emotion.

We talk about how they evolved from directing every moment to capturing the raw beauty of real life, how a chaotic surf session became their superhero origin story, and how mic'ing up couples throughout the entire wedding day unlocked the heartfelt and hilarious soundbites their films are loved for. They share what it really takes to give couples an elevated experience, why communication and calming energy matter so much on a wedding day, and how they navigate the dance between marketing and ethical storytelling when posting viral content online.

We also dive into TikTok strategies, vertical versus landscape filming, the pressures of social media, and the creative slump that so many wedding vendors are feeling right now. If you are a creative, a wedding professional, or someone craving a dose of honesty, inspiration, and belly laughs, this conversation is your new comfort listen.

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