What Actually Happens Before a Product Gets Built | Tech As It Is

Most people think products start with a great idea. They don't.

They start with a question a complaint, a frustrated user, a strange pattern in the data. In this episode of Tech As It Is, Ursula Paul breaks down what actually happens before a single feature gets built: the signals, the research, the decision room, and the trade-offs nobody sees.

You'll learn: Why every product starts with signals, not ideas The difference between what users say they want and what they actually need What really happens in a product decision room Why the best products are built around problems, not features Because the product you love today is the final chapter of a much longer story. #techasitis #producthinking #productmanagement #howproductsarebuilt #techforbeginners