Why Nobody Bought Your Offer (Even Though They Said They Would)

People told you they would be the first to sign up. Then you launched, and they were nowhere to be found.

In this solo episode, I break down why interest and buying are two different decisions, and what an underperforming launch can and can't tell you. I walk through the four signals to separate: what people praise, what they ask for, what they spend time with, and what they pay for.

I also cover how to ask about past behavior instead of hypotheticals, how to figure out who actually saw your offer, and the five places a sale can break down: the audience, the problem, the offer, trust, and the invitation. Then I share what I do after a launch that misses my expectations, from talking to buyers and non-buyers to the webinar time test I'm running right now.

I close with five questions to answer about the offer you've been sitting on so you can run your next small test. Main Takeaways Praise, requests, attention, and payment each answer a different question about your offer.

Ask people about the last time they dealt with the problem, not whether they would buy. Measure who actually saw the offer before deciding nobody wants it.

Change one or two things per launch so you know what made the difference. Highlights Include [00:00] When people say they'd buy it, then disappear at launch [02:20] Why your audience isn't necessarily lying to you [04:47] You and your customer are picturing two different offers [05:30] The four signals: praise, requests, attention, and payment [09:33] The meal planning example: asking about real experiences [11:54] What "I can't afford it" really means, and painkillers vs. vitamins [14:08] Start with the people who actually saw the offer [18:22] The five places a sale can break down [25:32] Did you actually ask people to buy? [30:33] Why a small paid pilot can teach you more than a big launch [34:00] What I do after a launch that misses my expectations [38:47] My webinar time test and changing one variable at a time [41:08] Setting a budget and a stopping point for your experiments [45:15] How my Instagram challenge became the Master the Gram course Watch & Listen Spotify: Apple Podcasts: Hosted on Acast.

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