447: Harlem’s Fashion Row CEO Shares Her Secret To Sponsorship w/ Brandice Daniel

This week in the guest chair we have a returning guest Brandice Daniel, founder and CEO of Harlem’s Fashion Row. Brandice launched Harlem’s Fashion Row to bridge the gap between multicultural fashion designers and major fashion brands.

From producing top-tier runway events to groundbreaking collaborations—such as her famous partnership with Nike and LeBron James—Brandice ensures Black and Brown designers receive the visibility, mentorship, and retail opportunities they deserve. Growing her business has made Brandice a sponsor and brand partnership expert, and gave me a masterclass for my own sponsorship journey.

In this episode she shares: Her road to becoming a household name and partnering with huge names like Nike, LVMH, and Gap How to transition your business from relying on event sponsorships to forming robust partnerships that provide a more stable revenue flow How she expanded her mission by founding ICON 360, a nonprofit that has raised over $2 million Highlights include: 00:00 Intro 02:05 The evolution of Harlem Fashion Row 08:00 Monetizing collaborations 13:00 The power of telling your own story 17:50 Forming contacts and partnerships 21:00 Creating value for brands 28:30 Diversifying revenue streams 38:30 Power of community in business 44:00 Ensuring a profitable business model 52:15 Tips for entrepreneurs Check out episode 447 of Side Hustle Pro podcast out now on Apple Podcasts , Spotify , and YouTube This episode is brought to you by: Skillshare : Take Nicaila’s class and explore thousands more hands-on classes taught by creative experts from around the world. Get one month free at .

Links mentioned in this episode Brandice’s Instagram: Brandice’s First SHP Episode: Harlem’s Fashion Row’s Website: Brandice’s FREE Sponsorship Book: SHP Website: Click here to subscribe via RSS feed (non-iTunes feed): Announcements Join our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: Hosted on Acast. See for more information.