435: How Clever Girl Finance Went From Side Hustle To Worldwide Platform

This week we are getting a masterclass in content-based business with Bola Sokunbi. Bola is a finance expert, 4-time bestselling author, and founder of Clever Girl Finance, one of the largest personal finance media/education platforms for women in the U.S.

In this episode she shares: Her start as a financial advisor while side hustling Clever Girl Finance How she expanded past 1 to 1 business by creating courses and repeatable content How she was able to financially thrive while making her platforms free and accessible Highlights include: 00:00 Intro 07:15 Becoming a financial expert 12:35 Initial business investments 20:30 Determining target audience 25:18 Building a team 32:40 Making the platform free and accessible 36:53 Benefits and challenges of brand partnerships 44:20 Being a content-first business 57:00 Tips for entrepreneurs Check out this episode of Side Hustle Pro podcast and others out now on Apple Podcasts , Spotify , and YouTube This episode is brought to you by: Shopify . Go to for a free fourteen-day trial and get full access to Shopify’s entire suite of features.

Links mentioned in this episode Clever Girl Finance Website: Clever Girl Finance Instagram: Bola’s Instagram: Bola’s Website: Click here to subscribe via RSS feed (non-iTunes feed): Announcements Join our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: Guest Social Media Info Bola’s Instagram: Bola’s Website: Hosted on Acast. See for more information.