How the Sensori Founders Founders Raised Almost $1M From Creators Instead of VCs

#368: Y'all called it before I could even say it. Yes, I invested in the beverage brand Sensori!

Co-founders Darean and Shanna are back on the show, and since the last time we talked, they've raised almost a million dollars from more than 40 creators (me included) to scale their business instead of going the VC route. Today we’re pulling back the curtain on their fundraising strategy and why I decided to invest.

If you've ever wondered whether there's another way to fund a business, you need to hear this one. I also pulled some messy questions from Threads, getting into the nitty-gritty of the raise, and they answered every single one.

We talk about: Why Sensori said no to VC for now, and when they'd reconsider How a creator-funded raise works, from cap tables and SPVs to check sizes and the creator match Why I chose to invest in Sensori Community questions about equal shares, exclusivity and what creator investors actually do Building a cap table that helps you beyond the check Why selling your company doesn't have to mean selling out How Sensori is scaling into retail A first taste of their new flavors Tropical Hibiscus and Yuzu Peach Episode Links: Watch episode 337 with the Sensori team: Get 10% off your next Sensori order at with code LES10 Follow Sensori on Instagram: Follow Sensori on TikTok: Follow Darean on Instagram: Follow Shanna on Instagram: Sponsors: Nutrafol: Nutrafol is offering our listeners $15 off your first month’s subscription and free shipping when you visit and enter promo code BALANCEDLES. Monarch: Use code LUCKY at to get your first year of Monarch Core half off at just $50.

Bask & Lather: Go to and use code LUCKY for 20% off. Ladder: If you have an iPhone, head to and take a quick quiz to find your perfect Ladder plan.

Use my link and get a free 7-day trial and $10 off your first month if you join. Instant Hydration: For a better way to stay hydrated, go to and use my promo code SOLUCKY for over 40% off your first subscription order - it’s Instant Hydration’s best offer available.

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Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode. Produced by Dear Media .

How the Sensori Founders Founders Raised Almost $1M From Creators Instead of VCs

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