The Bet That Made Pepsi the Black Soda

Under Jim Crow, Pepsi did what others wouldn’t, hired a Black sales team and put Black folks in its ads. Sales soared but then came the internal backlash.

How did a nickel soda become quiet powerhouse and who tried to kill it? This is why Pepsi became ‘the Black Onemichistory.comFollow me on Instagram: @onemic_historyFollow me on Substack: https://onemicblackhistorypodcast.substack.com/Follow me on Threads: support our Patreon: https://www.patreon.com/user?u=25697914Buy me a Coffee https://www.buymeacoffee.com/Countryboi2m