Nipsey Hussle’s Family Blacc Sam & Dawit Asghedom Part 2: Eritrean Roots, Marathon Brand + Bino Rideaux - One54 Africa

Tickets are on sale NOW for One54 LIVE! Join us January 28, 2027, in Santa Monica for a special live podcast featuring huge guests, a fashion show, music, food, culture, and unforgettable moments.

Get your tickets now at Experience Red Line Venice, a Black-owned boutique hotel where hospitality meets culture, history, and community just steps from the iconic Venice Beach Boardwalk. Learn more and book your stay: Reconnect with your African ancestry for National Family History Month.

African Ancestry helps you discover the African country and ethnic group connected to your lineage. Visit and use code ONE54 to start your journey.

Dawit Asghedom and Blacc Sam sit down for a conversation about Eritrean history, family, immigration, culture, and the legacy of Nipsey Hussle. Dawit shares his journey from Eritrea to America, including the struggle for Eritrean independence, the impact of colonization, and the sacrifices that shaped his decision to leave home and pursue a new life in the United States.

Blacc Sam reflects on growing up between two cultures as the son of an Eritrean father and an African American mother in Los Angeles. He shares how his father kept him and his brothers connected to their Eritrean roots through community events, food, language, soccer tournaments, and trips back home to Eritrea.

The family discusses identity, the relationship between Eritrea and Ethiopia, and why understanding history and culture has always been important to the Asghedom family. The conversation also explores the family’s unforgettable trip to Eritrea, where Blacc Sam and his brother experienced firsthand how their relatives lived.

Blacc Sam then opens up about building the business side of the Marathon brand and continuing the vision of his late brother, Nipsey Hussle. He discusses Marathon Burger, bringing Eritrean-inspired flavors into the brand, expanding the business to new locations and protecting the legacy behind The Marathon Continues.

He also shares how the family has worked to preserve Nipsey Hussle’s intellectual property, music, merchandise and future projects for the next generation. The conversation dives into Nipsey Hussle’s entrepreneurial mindset, his vision for ownership and why he believed in committing fully to your purpose.

Blacc Sam explains how Nipsey’s legacy continues through Marathon Clothing, Marathon Burger, future business ventures and a documentary focused on Nipsey Hussle and the making of his music. He also reflects on the importance of generational wealth and ensuring that Nipsey’s children remain at the center of the empire their family continues to build.

Then, Los Angeles rapper Bino Rideaux joins the conversation to discuss his close friendship and creative partnership with Nipsey Hussle. Bino reflects on working alongside Nipsey, the lessons he learned from him and the intentional approach Nipsey brought to his music and career.

He shares the story behind Nipsey Hussle’s name, their creative process and the impact Nipsey had on artists and the culture. Bino Rideaux also discusses his album Prolific, released in connection with the legacy of Nipsey Hussle, and the sacrifices, discipline and dedication behind creating the project.

From his Louisiana Creole roots and his own journey in hip-hop to collaborating with Nipsey Hussle and building his individual career, Bino shares what it means to honor his mentor while continuing to carve out his own path. See for privacy information.