Masai Ujiri Part 1: Kenyan-Nigerian Identity, Barack Obama & Building Basketball in Africa - One54 Africa

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Visit and use code ONE54 to start your journey. Masai Ujiri discusses his Kenyan-Nigerian identity, growing up in Zaria, northern Nigeria, and his journey to becoming one of the most influential executives in the NBA.

The former Toronto Raptors president who led the franchise to its first NBA championship in 2019 shares his experiences breaking barriers in professional basketball, his new role with the Dallas Mavericks, and the blockbuster Kawhi Leonard trade that helped Toronto win an NBA title. Ujiri opens up about founding Giants of Africa.

He explains his mission to develop basketball talent across the continent. He also discusses the challenges facing Nigerian sports, the importance of investing in African athletes, and why sports should be recognized as a business that creates jobs and economic opportunities.

They explore Ujiri's relationship with former U.S. President Barack Obama, their work building a basketball court in Kenya, and Obama's mentorship during Ujiri's early NBA career.

He also shares his vision for unifying Africa through basketball, Afrobeats, and entertainment. Ujiri discusses Rwanda's growing sports and entertainment industry, President Paul Kagame's vision, and the importance of African investment and leadership, including the impact of Nigerian billionaire Aliko Dangote.

The discussion turns to African identity, the African diaspora, representation in media, and changing negative stereotypes about Africa. Ujiri emphasizes the importance of focusing on opportunities, supporting African businesses, and encouraging the diaspora to become more involved in the continent's future.

Ujiri also reflects on his next chapter with the Dallas Mavericks, the Luka Dončić trade to the Los Angeles Lakers, and the future of young star Cooper Flagg. He shares his excitement about working with Kyrie Irving, LeBron James' longevity and work ethic, and weighs in on basketball legends Michael Jordan and Kobe Bryant, as well as Stephen Curry and Jaylen Brown.

From NBA championships and basketball scouting to African development, cultural pride and global representation, Masai Ujiri explains why investing in Africa's people, talent and infrastructure is essential to building the continent's future. See for privacy information.