Semoine Boyer of CocoaLuxe: Routine to Ritual, and Fragrance for When You Can't Get Away

Ep 134: Semoine Boyer of CocoaLuxe: Routine to Ritual, and Fragrance for When You Can't Get Away Part of noseyAF's 31 Days of Black Business series 🖤 She started making these products because she needed somewhere to go when she couldn't actually go anywhere. Semoine Boyer is the founder of CocoaLuxe Home and Spa: candles, body butters, scrubs, oils, and body sprays, all made with fragrance blends she creates herself.

She started making them because she needed downtime from being a wife, a mom to a son with special needs, and a full-time job in IT. She'll tell you plainly she's not a certified perfumer.

She just made what she wanted and it worked. What We Talk About The difference between a self-care routine and a self-care ritual, and why she thinks most of us are doing the first one on autopilot Caribbean Sunrise, and how a fragrance can take you somewhere you can't afford to fly What private label actually means, and how she'll build a whole product line under someone else's brand name Why she'd rather eat pork than deal with social media, and what she did about it The unexpected turn: she paused this business three separate times for her family, and the year she finally took off to rest is the year it worked If you love second-act reinventions that don't skip the hard part, this episode is for you.

All about Semoine Boyer You're gonna love Semoine — she's a full-transparency kind of person, and she'll say so herself before she tells you the thing. Founder of CocoaLuxe Home and Spa, she builds body care and home fragrance with high-quality ingredients and distinctive blends, creating sensory experiences meant to inspire calm, confidence, and connection.

She has retail partnerships, private label clients, and wholesale on the way. Her father raised her to give back, and she's working on a way to do that for other small business owners in Prince George's County.

Her definition of luxury: rest. Her one ritual she'll never skip: staying hydrated and moisturized, with her own body butter, every single night.

Things We Mentioned CocoaLuxe Home and Spa → Find her products at Creators Collective at The Stacks in Navy Yard, DC; Bohemian Black in Annapolis, MD ; and Nectar Juice Bar in Crofton, MD Private label services — she'll make a product line under your brand "Golden" by Jill Scott This series is supported by Off the Grid, a podcast for small business owners who want to leave social media without losing their clients. Find them at offthegrid.fun 🖤 Connect with Semoine Boyer IG: @cocoaluxehs Website: Stay Connected 📬 Get the noseyAF Dispatch → Subscribe here 🏡 Grab the Good Neighbor Playbook → Download it free More ways to connect Email: stephanie@ Follow on IG: @stephaniegraham Listen to more episodes: Support & Feedback noseyAF is listener-supported ; thank you for being here. 💛🫶🏾 ⭐ Rate & Review the Show 📣 Share noseyAF with a friend who needs to hear this Episode Credits Produced, Hosted, and Edited by Stephanie Graham Lyrics: Queen Lex Instrumental: Freddie Bam Fam Cover Art: Emma McGoldrick