Trust Your Gut: How to Build Intuition You Can Actually Trust | Make The Way

Do you trust your gut? And no, I'm not talking about your stomach.

I'm talking about your intuition. We hear "trust your gut" all the time.

But what actually makes your instincts worth trusting? In this episode of Make The Way, we're unpacking how intuition is built through practice, research, repetition, exploration—and yes, failure.

Because your gut isn't magic. It's informed.

I'll also take you behind the strategy of TWIX Kicks, one of the defining campaigns of my career, and break down how an instinct about connecting TWIX Cookies & Creme to sneaker culture was strengthened by SEO data, TrendKite research, cultural observation, and the growing relevance of drop culture. The idea might have felt intuitive.

But there were years of reps—and plenty of research—underneath it. In this episode: • Why intuition isn't the same thing as guessing • How to build better instincts over time • The role of research, repetition and failure in trusting your gut • Why great decision-making is both art AND science • How data can validate—but shouldn't replace—intuition • The strategy behind TWIX Kicks • How to know when your gut is actually worth trusting Maybe the question isn't, "Do you trust your gut?" Maybe it's: "Have you done the work to build a gut you can trust?" Subscribe to Make The Way for conversations about culture, strategy, creativity, personal growth and making your own way forward. #MakeTheWay #TrustYourGut #Intuition