ITV #276: She Produces Events for 80,000 People—And Says Event Planning Can Make 7 Figures | Inside The Vault

Behind every massive conference, sold-out arena, and unforgettable live experience is somebody making sure thousands of moving pieces actually work. In this episode of Inside the Vault, Ash Cash sits down with Ashley Adana , owner and CEO of BEC Productions , to break down the business, money, systems, and mindset behind producing high-level events.

With more than 15 years in the industry, Ashley went from planning weddings to producing major experiences for brands and personalities including Rick Ross, Pinky Cole, Earn Your Leisure, and more. She has helped execute events ranging from intimate masterminds to arena-size experiences with tens of thousands of attendees.

Ashley explains why event production can become a six- or seven-figure business , how experienced producers structure their pricing, and why large events require a completely different approach than simply charging a flat fee. She also breaks down the systems behind massive events: vendor management, security, registration, speakers, walkthroughs, crisis management, budgeting, revenue strategy, and building a team you can actually trust.

But this conversation goes beyond events. Ashley shares why she puts her team before clients, why every entrepreneur doesn’t need to build the biggest company possible, how she created a lifestyle business that supports the life she wants, and why protecting her peace is one of her greatest priorities.

In this episode: • How Ashley went from wedding planner to major event producer • What it takes to manage events with thousands of attendees • The systems behind large-scale event production • Why event day is really crisis management • How event producers can make six and seven figures • Flat fees vs. percentage-based pricing • Why many event planners are undercharging • Event planner vs. event producer • How to budget a profitable conference or mastermind • Why starting small can be the smartest strategy • How Invest Fest grew from thousands to 20K+ attendees • Why live events aren’t going anywhere • Building a trusted team that can scale with you • Why Ashley puts her team and vendors before clients • Building a lifestyle business instead of chasing endless growth • Ashley’s approach to saving, investing, and living below her means • Protecting your peace as an entrepreneur • Self-prioritization and giving from your overflow • Event Creators Academy and training the next generation Ashley’s philosophy is simple: Know who you are, build the right team, prepare for the chaos, and show up consistently. Connect with Ashley Adana: Instagram: @ashley_adana Learn more about Event Creators Academy and BEC Productions through Ashley’s platform.

Inside the Vault: @insidethevault Host: @iamashcash ABUNDANCE IS YOUR BIRTHRIGHT. Join Ash Cash and a community focused on building wealth, increasing income, strengthening your mindset, and creating a more abundant life: TIMESTAMPS 00:00 – Why live events aren’t going anywhere 00:59 – Ash Cash book CTA 02:00 – Meet Ashley Adana 05:10 – How Ashley entered the event industry 07:23 – The mindset needed to produce massive events 08:47 – Every person on the event team matters 10:33 – Event day is crisis management 11:45 – Preparing for problems before they happen 13:17 – Producing major arena events 14:49 – Nearly 40K people across one major experience 15:36 – Legacy Lockbox 16:13 – Can event planning make seven figures? 17:11 – How event producers should charge 18:34 – Why many event planners are undercharging 19:25 – Becoming the go-to producer for major brands 20:59 – Authenticity attracts the right clients 22:07 – Working with high-profile personalities 24:18 – How Ashley scaled her service business 26:01 – Why her team comes before clients 27:11 – Event planner vs. event producer 28:56 – What does a high-level event really cost? 30:13 – How to make an event profitable 31:26 – Know the purpose before spending money 32:00 – Why it’s okay to start small 32:24 – How Invest Fest grew 33:48 – The future of the event industry 35:42 – Do you actually need to scale your business? 36:36 – Building a lifestyle business 39:43 – When money stops being the motivation 40:31 – Ashley’s money story 43:26 – Saving, investing & living below your means 44:44 – “What’s your biggest struggle?” 46:06 – Slow mornings & designing a peaceful life 46:59 – How Ashley handles difficult situations 47:36 – Releasing people and situations that create stress 48:29 – “Life happens around me, not to me” 49:06 – Other people’s problems aren’t yours 50:04 – Spirituality, manifestation & needing nothing 52:00 – Why self-prioritization matters 57:02 – The legacy Ashley wants to leave 57:52 – Her dream: Oscars & Grammys 58:36 – Event Creators Academy 1:00:33 – Advice to her 18-year-old self 1:01:28 – “Be you and do you” 1:02:41 – Connect with Ashley Adana 1:03:08 – Closing the Vault Advertising Inquiries: Privacy & Opt-Out: