Julia Beverly on Pimp C, J. Prince & Building Ozone Magazine When the Industry Ignored the South.

Before the South took over hip-hop, Julia Beverly was making sure its stories were being told. 🔥 The founder of OZONE Magazine opens up about creating a platform that became a voice for Southern hip-hop, her close relationship with Pimp C, and what led her to write his definitive biography, Sweet Jones: Pimp C’s Trill Life Story. Julia also breaks down her relationship with J.

Prince and how she helped bring his story to life with The Art & Science of Respect. From documenting Southern rap when the mainstream media overlooked it to helping preserve the stories of two of the culture’s most influential figures, Julia Beverly didn’t just cover the movement—she helped document its history.

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