#72: State of email marketing in Africa Survey with Dr. Sapphire

What is the state of email marketing in Africa? Are African business owners using email marketing, and what challenges are preventing others from adopting it?

In this episode of Email Marketing Experiments, Dr. Sapphire explores the State of Email Marketing in Africa Survey, shares preliminary findings on email adoption, software costs, list growth and business results, and invites African business owners and community leaders to contribute to a research report designed to make email marketing simpler and more profitable across the continent.

INSIDE THIS EPISODE 1. Why existing email marketing reports may not adequately represent African businesses. 2.

The two central questions behind the State of Email Marketing in Africa research. 3. Why African business owners who use email marketing, don't use it or have stopped using it are all important to the survey. 4.

The early challenges emerged from the survey, including the cost of email marketing tools. 5. Why do some business owners stop using email marketing when they don't see results? 6.

How email marketing currently supports community building, lead generation, authority and revenue growth. 7. Why WhatsApp and Telegram contact lists are emerging as important ways African businesses store customer information. 8.

The email marketing platforms appear most frequently in the preliminary responses. 9. What the survey hopes to uncover about email performance, AI adoption, email budgets, deliverability and compliance. 10.

How community leaders can partner with Sapphire Learning Hub to bring practical email marketing education to their communities. TAKE THE STATE OF EMAIL MARKETING IN AFRICA SURVEY Are you an African business owner?

Whether you're based in Africa or in the diaspora, we want to hear from you. You can participate if you: Currently use email marketing.

Have used email marketing but stopped. Have never used email marketing.

You don't have to be in a particular industry. We want to hear from product-based businesses, service providers, e-commerce businesses, SaaS companies, brick-and-mortar businesses and more.

Our goal is to reach 1,000 African business owners. The survey is anonymous, and your responses are private.

Take the survey before the end of November 2026. Three ways to support the research: FILL IT: If you're an African business owner, complete the survey.

SHARE IT: Send the survey to at least one other African business owner. PARTNER WITH US: If you're a community leader, share the survey with your community at least twice and receive early access to the report, as well as a practical workshop tailored to your community's needs.

Fill the survey- Partner with us on this survey- EMAIL MARKETING RESOURCES Looking for practical resources to help you start, grow and manage your email list? Explore these free resources from Sapphire Learning Hub👇 EPISODE TIMELINE ⏱️ [01:02] – Introducing the State of Email Marketing in Africa Survey. [01:21] – Why existing email marketing reports don't tell the full African story. [02:00] – Understanding how different markets influence email marketing adoption and results. [03:45] – Why data and market intelligence matter for African business owners. [04:19] – Who should participate in the survey? [05:53] – Why the survey needs 1,000 African business owners. [06:34] – The need for responses beyond Nigeria. [07:35] – Survey confidentiality and anonymity. [08:11] – Preliminary finding: The cost of email marketing tools. [08:30] – Why some business owners stop using email marketing. [10:24] – What business owners say about the value of email marketing. [11:08] – Community building, lead generation and revenue: How email currently supports businesses. [12:09] – How African businesses grow their lists and store customer data. [13:43] – Which email marketing platforms are respondents using and why it is surprising [17:10] – The three categories of business owners the survey wants to hear from. [18:32] – What the survey covers: Email performance, conversions and revenue. [20:17] – Other things survey covers (AI, SMS, email budgets, deliverability and compliance). [21:12] – The bigger goal behind the State of Email Marketing in Africa report. [21:50] – Three ways to contribute: Fill it, share it and partner with us. [23:17] – The community education partnership: Early report access and practical workshops. [25:34] – Final call for participation before the survey closes.

CONNECT WITH US Instagram: LinkedIn: Threads: LinkedIn: Website: Mentioned in this episode: Freebie: How To Break Into Email Marketing & Get Paid To Offer it as a Service