#67: The Christmas in July Waitlist Strategy That Added 955 Subscribers and Made $37,000 in 48 Hours with Liz Wilcox

What does it look like when a proven email launch strategy stops working and the person behind it decides to play her way back to her best results yet? Liz Wilcox , the Fresh Princess of Email Marketing, keynote speaker, and the woman behind a $9 membership that has generated multiple six figures , shares the full behind-the-scenes of her 13th Christmas in July Annual Pass sale.

A tiered waitlist, Golden Tickets, a 15-minute-only 50% off flash offer, and a mindset shift that changed everything. If you have ever felt like your launches have plateaued, or you want to understand how email and waitlists can work together to grow your list and drive serious revenue, this episode is required listening.

INSIDE THIS EPISODE 1. Why Liz calls email marketing the CEO of her business and why that analogy is more accurate than it sounds 2.

What an email-first business actually means and how to build one 3. The Open Rates Confession that proves even the best email marketers struggle with the tech 4.

How the Christmas in July waitlist strategy works , tiered bonuses, Golden Tickets, and a real-life Santa Claus 5. The 15-minute flash offer that converted 13% of cold subscribers before the sale even started 6.

Why Liz sent 37 emails in 24 days to different audiences and why it worked 7. The mindset of play that turned two disappointing launches into her most creative sale yet 8.

What she would do differently and why she is already planning to do it again 9. How to stay compliant with email marketing laws without losing your mind 10.

Two questions Liz asks herself whenever she feels stuck in her business GUEST RESOURCES Guest: Liz Wilcox Website: Facebook: Free Gift: The Mega Swipe File , a complete welcome sequence, three newsletter samples, and 52 subject lines for a full year of email prompts. Link in show notes.

Click here to get the free gift 👇 EPISODE TIMELINE ⏱️ [04:02] – How Liz went from RV travel blogger to email marketing expert [06:38] – Why email is the CEO of her business and why that analogy is more accurate than it sounds [08:36] – What an email-first business actually means and how to build one [09:40] – Open Rates Confession: a week of email mistakes that proves even the best struggle with the tech [12:36] – Introducing the Christmas in July Annual Pass and the waitlist strategy [17:46] – The tiered bonus system: how each milestone unlocked a reward and made the waitlist shareable [19:37] – The Golden Tickets inspired by Willy Wonka and why curiosity drove people to join [24:35] – The play mindset: Liz's 2026 word of the year and how it shaped the entire launch [29:00] – Why she sent 37 emails in 24 days to different audiences and why it worked [36:45] – Eight sales emails in 48 hours and $37,000 in revenue [43:21] – What she would do differently: more affiliates, earlier prep, more emails [44:47] – The Mega Swipe File: a done-for-you welcome sequence, newsletters, and 52 subject lines [52:18] – How to stay compliant with email marketing laws without losing your mind [54:43] – Two questions Liz asks herself whenever she feels stuck in her business CONNECT WITH US Instagram: LinkedIn: Threads: LinkedIn: Website: