#60: How to Improve Email Open Rates and Click Rates Through Real Email Marketing Experiments with Tayler Cusick Hollman

Most email marketers are searching for the perfect strategy to increase their open rates and click rates. Tayler Cusick Hollman believes they're asking the wrong question.

In this episode, marketing consultant, educator, and founder of the marketing platform Enji shares the real email marketing experiments she's run inside her own business, from haiku-style emails and engagement-based segmentation to nurture-first campaigns and subject line testing. Some experiments worked, some failed spectacularly, and one still remains an unsolved mystery.

If you've ever wondered how to improve your email marketing without relying on guesswork, this episode will show you how to build a culture of testing that leads to better decisions and stronger results. INSIDE THIS EPISODE 1.

Why experimentation is one of the most valuable skills every email marketer can develop 2. The surprising haiku email experiment that reduced click rates instead of increasing them 3.

Why sending emails only to engaged subscribers caused open rates to drop and why Tayler still can't explain it 4. What happened when she reduced her email frequency to see if fewer emails performed better 5.

How a nurture-first email strategy is changing the way she approaches sales campaigns 6. How to decide what to test in your email marketing based on your business goals 7.

Why looking for patterns in your email analytics leads to better marketing decisions 8. The difference between marketing a SaaS product and marketing a service through email 9.

Why founders should segment subscribers by the problems they're trying to solve,not just demographics 10. The welcome sequence and onboarding automation every SaaS business should have 11.

The email marketing mindset that keeps Tayler testing, even when experiments fail GUEST RESOURCES Guest: Tayler Cusick Hollman Instagram: Website: EPISODE TIMELINE ⏱️ [01:37] – Meet Tayler Cusick Hollman and the story behind Enji [08:04] – What role email marketing plays inside her business [09:05] – Open Rates Confession: accidentally sending an email before a feature launched [11:16] – Why email marketing experiments matter [12:39] – The haiku email experiment that hurt click rates [14:00] – Why sending only to engaged subscribers unexpectedly lowered open rates [20:31] – Testing fewer emails versus sending more frequently [21:47] – Building a nurture-first email strategy before pitching [24:09] – Why curiosity and resilience make better email marketers [26:29] – How Tayler decides what to test next [31:11] – Email marketing for SaaS versus service businesses [34:13] – New email campaign ideas and customer case studies [41:23] – Advice for founders launching SaaS products [45:41] – Rapid Fire: campaigns, automations, segmentation, and email marketing opinions [49:51] – Where to connect with Tayler and learn more about Enji CONNECT WITH US Instagram: LinkedIn: Threads: LinkedIn: Website: