EYL #37 The Boss

Kika Wise is the true definition of a trailblazer. She is the youngest female franchisor in America.

Not only is she the youngest female franchisor in America across all racial lines but she is also one of only a handful of black franchisors in the county. She is the owner of Kika Stretch Studios which is a fitness stretching studio that has 12 locations nationwide.

Kika has a unique income-based buy-in model for her franchises to help anyone become an owner. She also has a focus on inclusion, 11 of her 12 locations are owned by minorities.

She started her first studio in 2011 with her last $500 that she had to her name from a tax return. She took a leap of faith and rented a room for $300 and spent on marketing $200 on marketing.

In episode 37 she explained how she turned $500 into 12 national locations. She also detailed the process and went over the ins and outs for anyone looking to become a franchisor or franchisee and she gave the cheat code on how to make your business appear at the top of Google searches.

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