Why the Media Industry Needs a New Kind of Event | William Mellis on the Jupiter Festival

William Mellis on Jupiter Festival & Why the Future of Media Depends on Bringing People Together How do you build an event that gets decision-makers, creators, and industry leaders talking to people outside their usual circles? Warren Shaw sits down with William Mellis, co-founder of Jupiter Festival, to discuss the thinking behind the new South Florida festival and what its first year revealed about the future of the media and entertainment business.

Mellis explains why he believed the industry needed a festival-style gathering that brought sports, entertainment, media, technology, and marketing together. He discusses the event's networking-first design, its production standards, the more than 2,000 people who attended, and the strong response from sponsors and speakers.

The conversation also covers AI's role in the industry, the difference between a growing business and declining sectors within it, the importance of positioning yourself for opportunity, and what the team is planning for Jupiter Festival in 2027. If you're interested in sports business, entertainment, media, marketing, technology, or building relationships that can move your career or company forward, this episode offers a look at the people and ideas shaping the industry.

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