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The Legal and Regulatory Issues in Podcasting: Essential Guidelines

May 29, 2024

Legal issues in podcasting are the kind of thing most creators ignore until they become a problem. The ignorance-is-bliss approach works until it does not, and in the cases where it stops working, the consequences can be significant. A brief and practical understanding of the main areas of legal exposure is worth the time for any podcaster with real reach.

Music licensing is the most common legal stumbling block for new podcasters. Using a song in your podcast without a license is copyright infringement, regardless of whether the use is commercial, regardless of how brief the clip is, and regardless of whether you include attribution. The doctrine of fair use exists in US law and can apply to transformative use, commentary, or criticism, but it is a defense that is evaluated case by case and is not a reliable blanket protection for podcast music use. The safe path is to use music you have licensed, music in the public domain, or music released under a Creative Commons license that explicitly allows podcast distribution.

Interview releases are a best practice that can prevent disputes down the road. When a guest appears on your show, having them sign a simple release that grants you the right to use, distribute, and monetize the recording protects you if the guest later decides they want the episode removed. Most guests will sign without a second thought, and having the release in place means you do not have to negotiate in a moment of conflict.

Sponsorship disclosures are legally required in the United States under FTC guidelines. The disclosure must be clear and conspicuous, meaning a listener who was not paying close attention should still be able to understand that a commercial relationship exists. Saying “this episode is sponsored by X” at the beginning of the relevant section satisfies this requirement. Trying to obscure the commercial nature of a recommendation is both an FTC violation and a trust violation with your audience.

Recording consent varies by jurisdiction. In the United States, federal law and most state laws follow a one-party consent rule, meaning you can record a conversation you are a participant in without notifying the other party. But several states, including California, require all parties to consent before a recording can be made. If you record phone or video calls with guests in those states, you need their consent before the call begins.

Trademark issues can arise when a podcast name is too similar to an existing registered trademark in a related category. Before you settle on a show name, search the USPTO trademark database and do a general web search to make sure you are not inadvertently appropriating a name that belongs to someone else. This is particularly important if you ever plan to merchandise the show brand.

Contractual clarity for co-hosting relationships is something many podcasters skip because the conversation feels awkward with someone you trust. But if the show ever generates meaningful revenue or becomes professionally significant, disputes can arise about ownership, creative control, and revenue sharing. A simple written agreement that addresses these questions at the start is far less uncomfortable than a legal dispute years later.

None of this requires hiring a lawyer for every episode you produce. It requires understanding the basic framework, building good habits around licensing, disclosure, and documentation, and seeking professional advice when the stakes are high enough to warrant it.

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May 29, 2024

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